The International Workshop on Software-intensive Business 2019 (IWSiB2019) bridges the gap between software engineering and software business research. The one-day workshop is hosted by ESEC/FSE 2019 in Tallinn, Estonia.

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Pekka Abrahamsson
Professor Pekka Abrahassom will give a keynote presentation in the workshop

A keynote presentation for the workshop will be given by Professor Pekka Abrahamsson, University of Jyväskylä.

Software-Intensive Business Research in Crisis: A Way Forward

Professor Abrahamsson’s keynote presentation will focus on the software-intensive business field’s problems and ways to overcome those.


The workshop will be held in the room Grande 1 at Sokos Hotel Viru. For ESEC/FSE’s programme, please see their webpages.

Starting Ending Title Presenter
08:00 08:50 Registration open (in Forum)
08:50 09:00 Introduction to the workshop Workshop chairs
09:00 09:30 QUESt: new practices to represent hypotheses in experiment-driven software development by Jorge Melegati and Xiaofeng Wang

Discussant: Mercy Njima

09:30 10:00 DEEP: The Product Roadmap Maturity Model: A Method for Assessing the Product Roadmapping Capabilities of Organizations by Jürgen Münch, Stefan Trieflinger and Dominic Lang

Discussant: Jorge Melegati

10:00 10:30 Value-based Technical Debt Management: An Exploratory Case Study in Start-ups and Scale-ups by Mercy Njima and Serge Demeyer

Discussant: Stefan Trieflinger

10:30 11:00 Coffee
11:00 11:30 The effects of AI-human-interaction to value creation in multi-actor systems by Sami Rusthollkarhu and Leena Aarikka-Stenroos

Discussant: Kai Kimppa

11:30 12:00 iIoT Ecosystem Development through Boundary Resources: A Siemens MindSphere Case Study by Dimitri Petrik and Georg Herzwurm

Discussant Sami Rusthollkarhu

12:00 12:30 Hub Companies Shaping the Future: The Ethicality and Corporate Social Responsibility of Platform Economy Giants by Hanna Härkönen, Juhani Naskali and Kai Kimppa

Discussant: Dimitri Petrik

12:30 14:00 LUNCH
14:00 15:00 KEYNOTE PRESENTATION: Software-Intensive Business Research in Crisis: A Way Forward Professor Pekka Abrahamsson
15:00 15:30 Touched by the hackathon – A study on the connection between hackathon participants and start-up founders by Alexander Nolte

Discussant: Kai-Kristian Kemell

15:30 16:00 Coffee
16:00 16:30 Software Startup Education: Gamifying Growth Hacking by Kai-Kristian Kemell, Polina Feshchenko, Joonas Himmanen, Abrar Hossain, Furqan Jameel, Raffaele Luigi Puca, Teemu Vitikainen, Joni Kultanen, Juhani Risku, Johannes Impiö, Anssi Sorvisto and Pekka Abrahamsson

Discussant: Alexander Nolte

16:30 17:00 Do We Know How to Price SaaS: A Multi-vocal Literature Review by Andrey Saltan

Discussant: Teppo Yrjönkoski

17:00 17:30 Productization levels towards whole product in SaaS business by Teppo Yrjönkoski and Kari Systä

Discussant: Andrey Saltan

17:20 Closing the workshop Workshop chairs

List of accepted papers

In addition to a keynote, the workshop will consists of presentations and discussions on ten timely academic studies. The proceedings for the workshop is published by ACM in ACM Digital Library. The accepted papers and link to them are given below.

Engineering for Software Business

Software ecosystems

Education and software business

Software as a Service

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  • Rahul Basole, Accenture
  • Jan Bosch, Chalmers University of Technology
  • Sjaak Brinkkemper, Utrecht University
  • Christoph Bussler, Google
  • Michael Cusumano, MIT Sloan School of Management
  • Daniela Damian, University of Victoria, Canada
  • Samuel A. Fricker, Blekinge Institute of Technology
  • Jens Förderer, University Mannheim
  • Robert Heinrich, Karlsruher Institute of Technology
  • Georg Herzwurm, University of Stuttgart
  • Helena Holmström Olsson, University of Malmo
  • Zhi Jin, Peking University
  • Hans-Bernd Kittlaus, InnoTivum Consulting
  • Tiziana Margaria, Lero, Ireland
  • Juergen Muench, Reutlingen University
  • Alexander Mädche, Karlsruhe Institute of Technology
  • Alexander Nolte, University of Tartu
  • Efi Papatheocharous, RISE SICS, Sweden
  • Bala Ramesh, Georgia State University
  • Guenther Ruhe, University of Calgary
  • Diomidis Spinellis, Athens University of Economics and Business
  • Pasi Tyrväinen, University of Jyväskylä
  • Xiaofeng Wang, Free University of Bozen-Bolzano
  • Karl Werder, University of Cologne
  • Krzysztof Wnuk, Blekinge Institute of Technology


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Call for Papers

August 26th 2019
in Tallinn, Estonia

The role of software-intensive business solutions is still, after decades, ever-growing in our society. There is hardly a field or an industrial domain where software-intensive solutions have not revolutionized the business. Furthermore, due to the emergence of the platform economy, the role of software solutions and boundary resources, such as the quality of APIs, is rising. In this context software producing organizations face the challenges of changing demands, rapidly evolving technology, and a dynamic ecosystem in which their products and services need to operate. Organizations need to rethink their operating models and benefit from current and future trends.

The challenge to make these organizations successful is multi-disciplinary. First, there exist software engineering and technology challenges, such as eliciting and prioritizing requirements, dealing with platforms and technology standards, and operating in complex technology landscapes that constrain and enable their technology. Secondly, there exist adoption challenges: organizations need to find ways to convince their target users to adopt their technologies and to coordinate evolving technologies to provide the most valuable end-user experience. Thirdly, there exist business model challenges, where these organizations must find ways to maximize profit from their innovations and technologies. Because of the pervasiveness of software, the challenges are observed everywhere in the economy, whether it is logistics, online marketing, or e-health. Furthermore, they are applicable to organizations in every stage of development, whether it is a software startup or a software giant that has influenced the market consistently for decades.

The International Workshop on Software-Intensive Business: Start-ups, Platforms and Ecosystems (IWSiB) aims to bridge the current gap between software engineering and business. Software engineering methods, processes and tools should support and facilitate fast and agile business development. The goals of this workshop are to provide a venue for members of the software engineering and business research communities to discuss issues relevant of common interest and provide a venue for sharing early work and work-in-progress to obtain feedback from the wider community.

The topics of interest include, but are not limited, to the following aspects of software-intensive business:

  • Software ecosystem and platform architectures, evolution and lifecycle
  • Ecosystem and platform orchestration and governance API economy solutions and challenges
  • Software development practices in software startups
  • Business-oriented software development practices
  • Business practices in software development
  • Software product management
  • Business aspects of continuous, agile and lean development
  • Software engineering economics
  • Value-based software engineering
  • Organizational practices in software businesses
  • Observations of software industry and its trends
  • Interweaving product and business development
  • Impact of new technological and business model trends on software-intensive businesses
  • Industrial experience reports on challenges and best practices that connect software engineering and business

The workshop seeks submissions describing novel research, experience reports, as well as emerging ideas and new research questions. The focus of the workshop is on new promising ideas and, therefore, also preliminary results and work-in-progress reports are welcome to ignite discussion.


We want to encourage submissions of contributions describing different stages of research, from position papers to full research reports. We invite two paper categories:

  • Full papers (maximum 6 pages, ACM style)
  • Position, poster and demo papers (2-4 pages)

Papers will be evaluated based on their originality, relevance to the workshop, and potential for discussion. Three members from the international program committee will review each submission.


Proceedings of IWSiB 2019 are made available in the ACM Digital Library.

Instructions for formatting and publication policies can be found from ESEC/FSE pages:

We strongly support submitting a new and extended version of an accepted paper to ICSOB 2019 (see ).


Submission: June 3rd, 2019 June 6th, 2019 (AoE)
Notification: June 24th, 2019
Camera-ready: July 1st, 2019 (Strict)
The workshop: August 26th, 2019
Submission:                       June 3rd, 2019
Notification:                      June 24th, 2019
Camera-ready:                  July 1st, 2019 (Strict)
The workshop:                  August, 2019


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ESEC/FSE 2019 and SiBW 2019 will take place in the conference centre of Sokos Hotel Viru (Viru väljak 4) in the new city of Tallinn, Estonia.

Sokos Hotel Viru awaits you in the heart of Tallinn just 150 metres from the picturesque Old Town. Shopping and entertainment venues are all within walking distance. By car, Lennart Meri Tallinn Airport is just 10 minutes away, while the port is only 5 minutes away.